Vintage Buler 17 jewel Manual Winding Gentleman's 33mm Watch

Vintage Buler 17 jewel Manual Winding Gentleman's 33mm Watch


Stylish in Black!, a 33mm wide Buler Watch dating to the late 1970's, the unrestored original dial is signed, the back is the usual attractive cog logo - The movement has been checked, and everything has been polished, and the crystal replaced.


Buler was founded in 1943 in Lengnau, Switzerland as a budget-priced maker of Swiss watches. In the 1960s, Montres Buler SA was a member of the Roskopf Association and was focused on production of inexpensive watches. The company produced a variety of pendant, ring, and desk clocks as well as wrist watches using the Buler brand.  In 1967, Buler was a founding member of Economic Swiss Time Holding, a consolidated organization of Roskopf watch makers. Also included in this group were Agon, Ferex, and Basis. The company was headquartered in Basel and directed by Max Thommen of Basis and Walter Rüfli of Buler. This was a defensive move, as Roskopf watches were losing ground to cheaper Asian alternatives. The company set up a new factory at Reinfelden and workshops at Arzo to reduce Swiss labour costs. This was merged with SSIH, part of the Swiss giant ASUAG. Buler became a pioneer brand for Lcd watches in the 1970s, even partnering with automotive engineering firm, Bertone, to produce a “Stratos by Bertone” model in 1976.In 1991, Buler, was purchased by Renley Watch Manufacturing and moved to La Chaux-de-Fonds. This Hong Kong-based concern was building a range of Swiss watch brands to go with its existing private manufacturing work. Buler remained active at least until 2016.

  • Product Info

    Case Size: 33mm

    Case colour: silver

    Strap colour: Brown leather

    Dial: 12 hour dial  in black with quick-set date.

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