37mm West End Watch Company "Sowan" (Cavalry) Wristwatch, Military Issue

 One of our favourite makers, extremely high quality, late 1950's unrestored - All steel construction - Superb aged pennant dial, designed for military use, and with the arrow on the case back, probably military issued - Steel body, and leather strap fitted. The cal 57 movement would have been absolute top notch at the time, we have had a service carried out, and replaced the worn crown, it runs strongly, and keeps good time. The case is 37mmx45mm. We have had the movement serviced.
You might have thought that the "West End" in the name relates to a location "up west" in London - You are wrong - For this firm was fundamentally Swiss, albeit with inspiration for the name being drawn from the West End of London by M. Arnold Charpie , Bombay representative of Swiss watch company, Alcide Droz & Sons, established at Saint-Imier in Berne, Switzerland, in 1864.