Sicura "Super Waterproof" Divers 23 Jewel Gent's Watch 1969

A most attractive watch, 2nd crown which operates the inner journal ring, is seized, otherwise the watch is in super condition, and keeps very good  time.
Entirely original, 40mmx48mm - A high quality watch which we have carefully checked. We have fitted a top quality hand made leather strap.
As a consequence of the quartz crisis the watch company Breitling suspended operations in 1978, laid off all workers and sold their assets to the highest bidders - Sinn bought completed / partially completed watches and Ollech & Wajs bought the machinery and unassembled parts. And in April 1979 Ernest Schneider from Sicura signed an agreement with Willy Breitling to buy the right to the names "Breitling" and "Navitimer". Ernest Schneider with Sicura had been better than most to navigate through the turbulent times and the quartz crisis in the 70s. He was a master in adapting and deliver what the consumers wanted - inexpensive fashion watches - check, affordable watches with digital displays - check, large colourful divers with lots of functions - check, quartz watches - check. When he saw the opportunity to buy one of the old, well esteemed watch brands this was an opportunity not to be missed.
 
Ernest Schneider introduced new models and breathed new life into Breitling with success and during a few years the brand Sicura was phased out and Sicura became Breitling. At 29 Nov 1993 Montres Sicura AG officially changed its name to Breitling AG. Ernest Schneider continued as President for Breitling until his death in 2015 at the remarkable age of 94. Ernest' son Theodore Schneider today is the owner of Breitling.