Rare Amber Dial 40mm Gentleman's Divers Watch - Services Watch Company

Just returned from a full service - An unusual amber dial divers watch by Services.
There is a good bit of chrome loss to the40mmx50mm case, but with it's perfect dial, and contrasting light red bezel thisis a most impressive watch. Pointer hands, and sweep seconds, everything works well, and the manual winding movement keeps time .The watch is on a new leather strap.
The Services Watch Company, founded in Leeds, England, in 1926 by Frank Liquorish, was a significant British watch retailer known for its "Services Sports Watches". They sourced movements from various countries, including German (Thiel), Swiss (Oris), and later, British (Smiths, Anglo Celtic, Newmark). The company later moved to Leicester and became a notable player in the watch industry, particularly for their linen-effect dials and luxury presentation cases. 
Early Years (1926-1927):
Founded in Leeds, the company quickly relocated to Leicester in February 1927. 
Leicester Base:
Services Watch Company moved to various locations within Leicester, including Central Buildings, Market Place, Belvoir Street, and Jewry Wall Street. 
Post-War Expansion:
After World War II, they moved to Bede Street, where their Aviation Watch Co. subsidiary was also located. 
Production and Sourcing:
The company assembled watches using movements from different countries, including Germany, Switzerland, and Britain. 
Marketing and Innovation:
They were known for their "Transport" models, larger watches with luminous dials, and even experimented with ARP (Air Raid Precautions) and other military-themed markings. 
Luxury Presentation:
Services Watch Co. pioneered the use of cloth-padded presentation cases, a feature later adopted by other companies. 
Retail Focus:
From 1957 onwards, Services watches were exclusively sold through jewelers. 
Ownership Changes:
Frank Liquorish passed away in 1954, and the business was continued by G.H. Jessop, who later left in 1968. 
Later Years:
The company eventually moved to Time House, Braunstone Gate, and later to a larger factory on Duke Street. 
Demise:
Services Watch Co. is believed to have been dissolved in 2002.