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1970s Rotary Day/Date Automatic Winding Watch

1970s Rotary Day/Date Automatic Winding Watch

£33.00Price
  • Gentleman's 1970s Rotary Automatic Winding Watch.
    The watch has a 1767 Calibre Anton Schild automatic movement which is working and keeping time - The Day/Date functions correctly.
    The watch measures 33mm diameter excluding the winding crown and the lugs. The case is gold plated. There are some wear marks , and lots of plate loss. The acrylic crystal is new .
  • The dial is okay, with some deterioration. 

    A new leather strap has been fitted.
  • The A. Schild 1767 (also known as AS 1767) is a vintage Swiss automatic mechanical watch movement with day-date calendar functions, featuring 17 or 21 jewels, an 18,000 vph frequency, and a 41-hour power reserve.

  • Rotary was founded in 1895 by Moise Dreyfuss in La Chaux-de-Fonds, Switzerland. Key milestones include expanding to the UK in 1905, introducing the winged wheel logo in 1925, and serving as an official watch supplier to the British Army during WWII.

  • 1895: Moise Dreyfuss opens a watchmaking workshop in Switzerland, focusing on precision and reliability.

  • 1905: Sons Georges and Sylvain open a UK import office, which later functions as the brand's main hub.

  • 1925: The famous "Winged Wheel" logo is launched.

  • 1940: Appointed official watch supplier to the British Army, providing reliable ATP service watches for troops.

  • 1942: Introduces early accessible automatic watch movements.

  • 1950s–1960s: Expands heavily into stylish dress watches under Teddy Dreyfuss, becoming a household name in Britain.

  • 1977: Sponsors the British Racing Motors (BRM) Formula 1 team.

  • 2014–2025: Owned by China Haidian (later Citychamp Watch & Jewellery Group).

  • 2025: Acquired by the UK-based Peers Hardy Group.

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