1970s Rotary Day/Date Automatic Winding Watch
- Gentleman's 1970s Rotary Automatic Winding Watch.
The watch has a 1767 Calibre Anton Schild automatic movement which is working and keeping time - The Day/Date functions correctly.
The watch measures 33mm diameter excluding the winding crown and the lugs. The case is gold plated. There are some wear marks , and lots of plate loss. The acrylic crystal is new . The dial is okay, with some deterioration.
A new leather strap has been fitted.The A. Schild 1767 (also known as AS 1767) is a vintage Swiss automatic mechanical watch movement with day-date calendar functions, featuring 17 or 21 jewels, an 18,000 vph frequency, and a 41-hour power reserve.
Rotary was founded in 1895 by Moise Dreyfuss in La Chaux-de-Fonds, Switzerland. Key milestones include expanding to the UK in 1905, introducing the winged wheel logo in 1925, and serving as an official watch supplier to the British Army during WWII.
1895: Moise Dreyfuss opens a watchmaking workshop in Switzerland, focusing on precision and reliability.
1905: Sons Georges and Sylvain open a UK import office, which later functions as the brand's main hub.
1925: The famous "Winged Wheel" logo is launched.
1940: Appointed official watch supplier to the British Army, providing reliable ATP service watches for troops.
1942: Introduces early accessible automatic watch movements.
1950s–1960s: Expands heavily into stylish dress watches under Teddy Dreyfuss, becoming a household name in Britain.
1977: Sponsors the British Racing Motors (BRM) Formula 1 team.
2014–2025: Owned by China Haidian (later Citychamp Watch & Jewellery Group).
2025: Acquired by the UK-based Peers Hardy Group.

