Lovely 1970's Square cased Automatic 25 Jewel Gentleman's Watch by Pronto

In a nearly square 33x34mm stainless-steel case, and with a 25 jewel automatic movement, a very high quality watch from this lesser known Swiss maker, who remains in production.
 
Pronto Watch Co. is a Swiss Watch Manufacturer initially based in Le Noirmont . Today it is located in Meyrin , Léon Maître took the initiative in 1890 to set up his own company. A company that over the years adopted a few name changes, but always referred to as Maître. It was only after the turn of the century that the name Pronto was used and registered. In the meantime, a second branch had been opened in Langenthal in 1896. The watchmaking business nevertheless remained in the hands of the Maître family, such as Robert Maître (1922-2002) who was in charge of Maître Frères - Pronto Watch for several decades.